Ader Error has an affinity for juxtaposing concepts, colors, and cuts. Often inspired by the technology-driven world they hide from; each collection is packed with irony and thought-provoking symbolism. For their limited-edition Converse collaboration, layered details and distressed finishes gave nods to aged, well-worn sneakers, "the new is not new." For the main campaign videos, we followed artists Tin&Ed and Lolo Zouaï and explored how the concept of "re-editing" shapes their works.

Project: Converse X Ader Error
Date: January 2023
Creative Director: Justin Jiang (Converse), Seyoung Han (Ader Error)
Production and Director Agency: Human Animal