Converse’s latest upcycling exploration with UK-based vintage retailer Beyond Retro utilizes preloved floral or plaid garments to create a new expression of the premium Chuck 70. Because each upcycled garment is unique, no two pairs in this limited-edition capsule are exactly alike—with distinct variation in hues and patterns.

More than the technical act of transforming waste or unwanted materials into new materials, upcycling is artistry. Each piece of fabric is selected, cut, sewn, and reconstructed into these shoes. Each pair is unique from one another, a culmination of human hand and machine accuracy. Beyond the linear journey from A to B, upcycling represents the cyclic extension of materials and their stories.

Project: Converse Upcycle Collection Global Campaign
Date: December 2023
Creative Partner: Isabel + Helen
Production: Zoe Tomlinson