In a new partnership with Converse, Billie Eilish has designed her own Chucks, including nods to her album “Hit Me Hard and Soft”, that fans can customize though Converse by You. Playing off Billie’s social media presence and her love for documenting her life, we asked her to create a vlog of a day in her life. By showing off her love for her collection in her own way, we gave her fans access into her unique world. Footages were captured with an assortment of camcorders from the 2000s, they were later composed into simple collages and video edits to the track of her hit “Birds of a Feather”.
Project: Converse By You X Billie Eilish Campaign
Date: October 2024
Creative Director: Justin Jiang
Director: Zoe Donahoe
Production: Early Morning Riot