Perfection is overrated — and Charli knows it. Distress fashion isn’t broken; it’s breaking rules. The thrashed, raw, and undone edges shout louder than any polished perfection ever could.
Every fray, every rip, every tear? It’s a rebellion. A celebration of individuality, uniqueness, and the beautifully unfiltered. In a world obsessed with smooth lines, we choose the messy ones. Deconstruction is not destruction, turning imperfection into impact, and ruin into radiance.

Project: Converse By You X Charli XCX Campaign
Date: August 2025
Creative Director: Justin Jiang
Photographer: Petra Collins, Henry Redcliffe 
Production: Perfect Projects