Converse and Feng Chen Wang's new 2-in-1 Chuck 70 low tops began with her SS19 "My Half" collection. Drawing from her personal experiences, Feng asks the question "Who is your other half?" at a time when human connection becomes more and more infrequent. Feng's design deconstructs a Converse icon and fuses it back together into a new whole, portraying the dichotomous emotions of breaking and mending. The campaign explores various types of relationships amongst us, asking us to examine the role our other half plays in our lives. Could we be complete without finding our other half?
Project: Converse X Feng Chen Wang Global Campaign
Date: February 2023
Creative Director: Justin Jiang
Motion and Production: Human Animal
Photographer: Yudo Kurita