Jordan Brand and the Brasilian Football Federation (CBF) unveiled a landmark partnership that brings the Jumpman to a football federation kit for the first time. The away kit brings an apex mentality to the pitch, combining the tones, patterns, and prints of Brasil’s most formidable predators with Jordan’s iconic elephant print. The blue and yellow kit creates a unique on-pitch expression that melds two distinct cultures of greatness. Although Brasil made football “The Beautiful Game” by playing with joy, we wanted to show the other side of joy when it destroys its opponents on the pitch, playing with menace and fearlessness.

Welcome to the dark side of futebol.

The partnership between Jordan and CBF extends beyond the pitch. An homage to the intense fandom of football’s greatest nation, the streetwear collection is designed to pack the away end, the sidelines of neighborhood pitches, and everywhere in between. From talents, stylists, to photographers, we collaborated with local creatives to capture the most grassroots intersection of quebrada and street football cultures, showcasing “Joga Sinistro” at its most authentic.

Project: Jordan x CBF
Date: March 2026
Sportswear collection photographer: Elliot Hensford
Product motion: Art Camp 
Streetwear collection Photographer: Hick Duarte
DP: Larissa Zaidan