Calling all Trainers. Converse celebrates 25 years of Pokémon with original designs for all ages, featuring fan references and the iconic Pokémon everyone loves. Fuel your nostalgia and bring a new generation into the fun with the Converse x Pokémon collection.

The world of Pokemon contains many circular motifs. From the iconic Poke ball to character designs, circles are playfully utilized to capture our imagination of this universe. Inspired by the hypnotic animations that mimic the concentric motion, the concept aims to create simple striking visuals/animations that draw the viewers into the products.


Project: Converse X Pokemon Global Campaign
Date: January 2022
Art Director: Justin Jiang
Design Partner: Tux