For the third installment of The One Global Finals, Jordan Brand descended upon Shanghai’s North Bund, creating an epic celebration of basketball culture. Visitors entered through a tunnel tracing the intersecting stories of Jordan and China before arriving at Mission Control space wrapped in a double-facade system inspired by the movement of the AJ41’s nanoprint mesh technology.
Emerging from the innovation center, they entered a vibrant boulevard of community activations, food stalls, pop-up stores, and street courts. At the heart of the experience stood a 7-meter gold sphere, reimagined from the winners’ trophy while paying homage to the Pearl Tower across the river. Alongside The One District, a floating basketball court served as the ultimate stage for 1-on-1 competition.
With no teammates, substitutions, or collective identity to rely on, 16 young players from around the world faced off in “One on Anyone” battles, competing for a singular title: The One.

Project: The One Global Finals
Location: Shanghai
Date: August 2026
Creative Agency: Ref
Production Agency: Activation Group
AJ41 Unveil Teaser: Art Camp
The One Brand Film: Blue Ox